Sip ‘N Serve Series Hits Courts Near You

After two successful pilot seasons of the Sip ‘N Serve Series, the SCTA has started its roll-out of the program to sites across Southern California.

The series is a part of the USTA’s nation-wide initiative to engage young adults in the game of tennis. The program offers an hour and a half to two hours of tennis, directly followed by a social portion of the night, which usually takes place at a nearby restaurant or sports bar. Despite the name, the sipping comes after the serving and we encourage all players to “sip ‘n serve” responsibly!

WestLA - Sports Gear
West LA Series – Sports Gear Night

Each site organizer chooses a play format and pricing for his series. Formats could include match-play, cardio tennis, or group-games. Check for more information on the formats and pricing for the series near you.

While the format of the series may vary from site to site, the end goal is the same. Meet new players in your area and have some fun while you’re at it. In the Santa Monica pilot series, each night had a different theme (80’s, sports gear, St. Patrick’s Day, and PJ party). The themes are not mandatory, but surely add some excitement to the player experience. Who wouldn’t want to play tennis in spandex and afros?

The SCTA already has four series confirmed for the 2015 summer season. Players can Sip ‘N Serve in Los Feliz, Anaheim, Lakewood, and La Habra. However, the SCTA has its sights on locations in San Diego, Orange County, and the San Fernando Valley for the summer season as well. First-time organizers are given start-up grants to enhance the player experience of each series. The grant money should go toward a player party, theme night décor, or fun equipment.  If you are interested in organizing a Sip ‘N Serve Series at your home courts, contact Madeline Segura ( for more information.Logo

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