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Who Is Teaching Your Child How To Play Tennis?

RALLYING WITH THE EXECUTIVE DIRECTOR The USTA will launch a new youth brand called Net Generation to the public later this year.  Currently, the USTA is asking tennis providers like… Read more »

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What Do HOAT, NetGen And Digital USTA Mean For You And Me?

RALLYING WITH THE EXECUTIVE DIRECTOR If we are both Tennis Insiders, then we can probably decipher the terms successfully. HOAT means Home of American Tennis and refers to the new… Read more »

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Can Creating New Adult Players Fast Help Your Business?

RALLYING WITH THE EXECUTIVE DIRECTOR “What’s new in 2017 for the SCTA?” is actually a repeat opportunity that debuted in 2016.  It’s called “Tennis in 10” (TNT) and it is… Read more »

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Will You Be A Champion For Tennis In 2017?

RALLYING WITH THE EXECUTIVE DIRECTOR Webster’s New World Dictionary – yes, the real book dictionary, not the Internet – defines champion as “a person who fights for another or for… Read more »

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How Can You Help Us Help Kids?

RALLYING WITH THE EXECUTIVE DIRECTOR How can you help the Southern California Tennis Association Foundation help kids? The SCTA Foundation (SCTAF) was established to raise funds to enable underprivileged youngsters… Read more »

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A New Year’s Resolution

  RALLYING WITH THE EXECUTIVE DIRECTOR What’s a New Year’s Resolution that I wish all our USTA Southern California members would make and keep in 2017? I hope that all… Read more »

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Tennis Perfection In Southern California?

RALLYING WITH THE EXECUTIVE DIRECTOR What Would Tennis Perfection In Southern California Look Like To Me? Perfection would include people, places and programs that run the gamut of saturating the… Read more »

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How Does The SCTA Compare With Other Winners

RALLYING WITH THE EXECUTIVE DIRECTOR How does the SCTA compare with other winning sports teams and individual athletes? To be a winner, teams and athletes need to be effective and… Read more »

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How Can You Help More Kids Play Tennis And Learn?

RALLYING WITH THE EXECUTIVE DIRECTOR How You Can Help NJTL Enable More Kids To Play Tennis And Learn? Arthur Ashe, Charlie Pasarell and Sheridan Snyder founded the National Junior Tennis… Read more »

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Why Is Tennis So Good For Our Youth?

RALLYING WITH THE EXECUTIVE DIRECTOR Why is tennis so good for our youth? The USTA spelled out why we should be proud to promote and develop the growth of tennis… Read more »

What Are The 2016 SCTA Initiatives To Grow Tennis?

Rallying With The Executive Director The SCTA purchased a territory in the San Fernando Valley (SFV) from Teach Grow Achieve (TGA) Premiere Youth Tennis in Spring 2014 to begin teaching… Read more »

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What I Would Like To Know About Senior Tennis Players

Rallying With The Executive Director If I were shooting the breeze with a group of tennis players over 50, here’s what I’d like to discover. How did you learn to… Read more »

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Is Tennis A Country Club Sport?

Rallying With The Executive Director I wondered about that when I read a paragraph in a recent Sports Illustrated issue about the Rio Olympics and “the country club sports of… Read more »

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What Would I Like To Know About Senior Tennis Players?

Rallying With The Executive Director If I were shooting the breeze with a group of tennis players in the 50 and over age bracket, here’s what I’d like to discover… Read more »

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Whats New For Organization Members?

Rallying With The Executive Director How can the SCTA help the USTA clubs and facilities get and keep more Southern Californians engaged in tennis?  Thanks for all you are doing… Read more »

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Southern California Tennis Association Mid-Year Report Card

Rallying With The Executive Director With more than half of 2016 in the books, below are the grades I believe have been earned in the following tennis “Subjects.” Out of… Read more »

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What’s The Purpose Of The Southern California Tennis Association’s Marketing Campaign?

  Rallying With The Executive Director The SCTA wants to create more benefits for current USTA members, thereby retaining more members, and make USTA membership more attractive to future members. … Read more »

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What’s The Latest Good News For Tennis Facilities & Tennis Teachers?

Rallying With The Executive Director The number of people playing tennis in the United States rose by .3% and the number of tennis “play occasions” increased .8% in 2015 according… Read more »

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What If All Tennis Players Were USTA Members?

That would mean that the USTA would have 17,960,000 members because that is how many tennis players there were in 2015 according to the Physical Activity Council (PAC) Annual Participation… Read more »

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What Is The Good News For Tennis Facilities?

Rallying With The Executive Director What’s the latest good news for tennis facilities and tennis teachers? The number of people playing tennis in the U.S. rose by .3% and the… Read more »

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What Is The Purpose Of The SCTA Schools Program?

Rallying With The Executive Director What’s the purpose of USTA Southern California’s (SCTA) school program? The school is the most logical place to engage Southern Californians in tennis because we… Read more »

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What Is The Code?

And Why Is It So Important To Tennis? Rallying With The Executive Director The Code should not to be confused with the “code” from the recent Pirates of the Caribbean… Read more »